Cause Marketing: Recent examples

Cause marketing is a highly creative way of engagement with audience through partnerships and collaborations. As a part of cause marketing different institutions, do promote a cause, through their own brand promotion activities. Recent examples are as below, 

Success of Chandrayan 3: 

Most of the big brands joined bandwagon of celebration of the success of Chandrayan 3, through their unique brand promotion activities. Few examples are mentioned in the below

https://www.socialsamosa.com/2023/07/chandrayaan-3-brand-creatives/

Here are few glimpses of big brands joining the celebration, through their unique displays on social media platforms. 

2. Gadar 2 Film promotion: 

In a unique brand promotion activity, the private company, Mahindra joined the film promotion, by creating a sequence not he song of a film. It’s an interesting video, which garnered huge response on social media platforms. 

Mahindra campaign for film promotion: 

https://youtu.be/sxr1V08u7Wk

3. India Pak Cricket match: 

Joining the discussion on social media platforms, different brands came up with their own campaign to express viewers feelings about the match. 

https://www.socialsamosa.com/topical-spot/india-pakistan-match-creatives

4. Raksha Bandhan campaign: 

Celebration of Raksha Bandhan festival by different brands, was also a unique way of promoting a cause. 

https://www.socialsamosa.com/topical-spot/raksha-bandhan-2023-campaigns-formed-meaningful-bonds